CBS’ THE ROAD Premiere Party at Ole Red

Step inside the world of CBS’s new music competition series THE ROAD when the Ultimate Bus Tour rolls into Nashville for a special premiere party at Ole Red (300 Broadway) on Tuesday, October 14. The evening kicks off at 6 PM with an outdoor red carpet featuring all 12 competing musicians from the show, followed by a premiere screening and live performances from rising artists featured in the series.

Guests will also be able to explore THE ROAD’s Ultimate Bus—an immersive, lived-in space inspired by the show’s tour bus and filled with setlists, instruments, and photos that capture life on the road. Extending this spirit nationwide, CBS has launched “THE ROAD’s Ultimate Bus Tour,” a six-week journey across the country that invites fans to experience firsthand the rituals and grind of emerging musicians chasing their dreams.

Together, the Nashville red carpet, concert, and tour bus experience create an unforgettable celebration of the American spirit and the love of music at the heart of THE ROAD.

From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger, and Keith Urban—who also serves as the series’ headlining superstar—THE ROAD follows 12 emerging musicians as they compete for the chance to open for GRAMMY Award winner Keith Urban. Alongside GRAMMY Award winner Gretchen Wilson, who acts as the series’ “Tour Manager,” Urban is joined by a lineup of country stars including Jordan Davis, Karen Fairchild, Dustin Lynch, and Brothers Osborne, who guide these artists through the high-stakes, unfiltered realities of life on the road.

THE ROAD premieres Sunday, October 19 (9:00–10:30 PM, ET/PT) on the CBS Television Network and streaming on Paramount+.