For more than 50 years, The Tennessee Magazine has been the official publication of our electric cooperatives, keeping consumer-members informed about their co-ops, showcasing the wonders of electric service and highlighting the special events around the state.
Inside the October 1971 magazine, members learned that Holston Electric Cooperative had earned the Silver Switch Award, given for “the most effective marketing program that has resulted in fuller utilization of electricity,” and read about electrical appliances such as heat tapes and ranges to ease the burdens of household chores.
While our fashions, appliances and recipes have significantly changed since our first issue in 1958, our mission to entertain, educate and inform our readers has not. Here’s a glimpse of what members saw 50 years ago in The Tennessee Magazine. View the entire October 1971 edition online below.